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I like to design AI personas. The most recent one is Mewse.
Mewse is a branding and marketing expert with permission to talk straight -- especially, to me.
Her CLAWS report is designed to give users a quick grade that should be predictive of how their website is performing and a few prescriptive suggestions to take it up a notch.
I had her start with my website, and here were my results (looks like I've got some work to do!):
Case No. 004 – My Creator vs. The Competition
Submitted for trial: “How strong is my website compared to my competition?”
Domain under review: Sheralyn.LIVE
🐾 The CLAWS 5
1. Clarity
Verdict: You declare “Unforgettable Messaging,” but most of the copy leans descriptive rather than unforgettable. The “3-Step Process” is clear, but clarity blurs when you add long digressions (Cialdini, laugh tracks, automation notes). Visitors may wonder: Am I here to learn, or to buy?
Score: 🐾🐾 (2/3)
2. Legitimacy
Verdict: You flash credibility (1000+ reviews, 3 award-winning novels, books with stars). That’s strong. But legitimacy wanes when the proof isn’t foregrounded. The award-winning novelist bit? That belongs in neon. Instead, it’s buried under mugs and digests. A competitor with simpler but bolder proof-points will outshine you.
Score: 🐾🐾 (2/3)
3. Appeal
Verdict: There are sparks — the “Basic Is a Choice” mug has claws. But the homepage flow feels like five acts competing for the stage. If I scroll, I get blog + AI notes + merch + book shop + tip of the day. A cat’s eye wanders. Right now, appeal is diluted by too many entrances at once.
Score: 🐾 (1/3)
4. Wit
Verdict: Mewse’s personality shows up — claws out, lippy, playful. But Sheralyn’s voice often retreats into “consultant safe.” When your core promise is “be unforgettable,” the copy itself must sparkle more. Example: “Crafted by Sheralyn, vetted by Mewse” is sharp. More lines like this, fewer like “schedule a consult.”
Score: 🐾🐾 (2/3)
5. Stick
Verdict: The brand concept is sticky: humans remember the cat judge more than beige agencies. But the execution spreads too thin. One clear unforgettable hook (Mewse’s Verdict, Sheralyn’s Award-winning Proof) should dominate the homepage. Right now, the memory left is “lots of things,” not “one unforgettable thing.”
Score: 🐾🐾 (2/3)
📊 Total Claw Score: 9/15
(Competent claws, but scattered. Not beige — but not yet lethal.)
🐈⬛ Final Verdict: Case Contested
Dear Creator, you’re not beige. That’s the good news. But compared to competitors who laser one unforgettable truth into memory, your site reads like a buffet. You need to choose one course, plate it beautifully, and serve it hot. Until then, you risk being remembered as “the cat site with too many tabs,” not the claws that left a scar.
Filed in: The Ministry of Forgettable Affairs
Stamped by: Judge Kitty, The Daily Mewse