Testimonials

Sheralyn has written for 3 major industries:

  1. PR/Marketing
  2. Instructional Design
  3. Fiction

PR & Book Launch Strategist

Trusted by Authors, Businesses, and Brands Who Need Results

Sheralyn is known for designing launches that scale into measurable, lasting success.

  • She created a debut launch kit used by more than 100 first-time authors in one year to successfully publish their novels.
  • These launches generated local media coverage, national magazine features, and even an author featured for a full hour on Oprah.
  • Her approach was so effective that she literally added a zero to her company’s annual sales compared to the year before.

Clients describe her as a strategist who sees both the story and the system, crafting messages that resonate and structuring campaigns that get heard.

Book Launch Results:

  • Created and scheduled a 6-week author tour that sold over 30,000 units.
  • Scripted a 3-week radio campaign that sold over 20,000 units.
  • Drafted media pitches that landed authors spots on local morning shows as features and also landed spots on 20/20 and a full-hour episode of Oprah.
  • Oversaw the 3-pronged strategy that led to signings that regularly sold 100-200 units per signing.

Sheralyn achieves these results by doing what she does best: assessing the landscape and creating win-win outcomes that open pathways to success.

 

Instructional Design for Fortune 500 Companies

Sheralyn has scripted and designed training for dozens of Fortune 500 companies—covering compliance, onboarding, sales enablement, community building, and proprietary processes.

Her instructional design work has:

Some of the companies Sheralyn has worked with include:

Sheralyn treats all finished work as client property, unless it is publicly facing, but a sample of a project designed and scripted by her (art and motion by other team members) is the Silver Horizon Interactive Award-winning "ebay Shows You How" video series.

This series was designed for low-rated ebay sellers who were in danger of having their seller accounts canceled, due to poor feedback.

Sheralyn's team was brought on to prototype proof-of-concept videos with high-level speaking points could turn them into great sellers by addressing and correcting key failing points.

This project was successful and led to ebay making dozens of videos internally using the same model.

 

Award-Winning Fiction Author

Sheralyn published her first book in her twenties and has published over a dozen books since — three of which have earned industry and reader awards (Pimpernel, Pimpernel: Royal Ball, and The Kiss that Launched 1,000 GIFS).


Her most popular titles are fiction (action-adventure and rom-com), but she has published non-fiction titles, including Build Your Brand, Narrative Ikigai, and Official Stories: 2-Minute Story Challenges.

 

Testimonials

From Fearful First-Time Author to TV Baker with a Global Business

"I remember the conversation like it was yesterday … Sheralyn and I were working closely together to develop the strategies to launch my first of 9 published cookbooks, and I was terrified. I had no idea what I was doing. I had made a list of goals I wanted to accomplish, and didn’t know where to start. 

She said, “You have to create a plan and ask for what you want. If you don’t have a plan, there's no reason to say yes. And if you don't ask, the answer will always be a no. What if it was a yes?”

Fast forward to today: I have multiple best-selling books, a successful meal prep & catering business. I’m traveling the world as a retreat chef and have regular TV segments, interviews and a wait list for new clients. I created my dream job just by creating a plan, showing up, and asking for my dreams."

- Wendy Paul, Author


After Dozens of Projects

"I’ve worked with Sheralyn Pratt on many projects for more than a decade. I’m always happy when she’s on my team because she brings a genuine curiosity to learn about a client’s needs and an enthusiasm for telling their story in a compelling way. This has often created a successful project outcome but also a meaningful connection with our clients or overcome barriers on challenging projects. Sheralyn is also just an interesting person to work with and a positive force for a team or department culture. Five stars."

- Robert W., Project Manager

 

From Flat Pitches to Booked and Busy

"I am honestly stunned at the outcome of our sessions. I've grown from a handful of clients to a full roster and am just walking out the door of the most successful networking conference of my career as I send this. Using my brand story, I knew what to say, how to say it, and who to say it to -- and not only left with a stack of high-value contacts, but with three new speaking gigs: scheduled and confirmed. I cannot recommend Sheralyn enough."

- Carrie O., Client

 

From Stagnating Brand to Clear Identity

"Sheralyn has been extremely helpful in branding my multiple business entities. Her creativity and brainstorming helped me to establish an effective company identity. She then facilitated ideas for my website branding, apparel, and even helped me find an awesome graphic designer who created two incredible logos at a fair price. Sheralyn's 'out of the box' thinking and modern marketing and media knowledge were extremely helpful when I just didn't know what to do with my stagnating company identity. If you aren't sure what direction you want to go with your business branding or marketing, Sheralyn can help get you out of that rut and on your way!"

- Mike F., Client

From Blocked to Breakthrough

"Sheralyn is an amazing coach. She has the ability to meet with you and really get to the bottom of things in your life. In one meeting with her, I was able to recognize where I was feeling blocked emotionally and why I was allowing my own fears to get in the way of forward movement. I was able to walk away with a sense of direction and purpose of making my dreams come into reality. I would highly recommend her if you are looking for guidance and direction in your life and making your dreams come true."

-   Kelly B., Client