Story Clouds are a way AI sees information while performing searches online and generating responses.

AI doesn’t care what you post online. It simply weighs:

• • What patterns emerge in your presence
• • What you repeat
• • What you revise
• • What you mark as meaningful

That’s what AI remembers, and that’s what it weighs when someone asks a question.

Story Clouds are the patterns AI notices and use to:

• • Generate accurate replies
• • Reflect identities
• • Steer attention

Every brand, voice, and movement has Story Clouds, whether they know it or not.

Some are built like cathedrals. Others flare up like street graffiti.

If you create yours with strategy and purpose, AI can amplify it.

Leave it to chance and AI might share things you’d rather it didn’t, or information pulled from sources you wouldn't prefer.

Either way, when someone asks about you, AI must ask itself: 

"What story do I tell in return?"